Tuesday, October 7, 2008

Day Three Hundred and Forty-Three - Kwik-E-Mart

I'm a big fan of viral marketing and such like and I thought that The Simpsons Movie did a great job @ working this new medium [as did TDK]. One of the coolest things they did was to transform a number of 7-11 shops into Kwik-E-Marts and they served some of the same things that Apu does in the show - things like Squishees! Anyway, even the existence of 7-11 is pretty darn new to me and I'm not sure how available they are outside of the GTA. That being said, I don't often go into one as they are pretty few and far between. I'm consistently amazed by their sterile environment...combined with a machine devoted entirely to nacho cheeze. Today I had a beyond trying day attending a full-day training workshop that ended up being entirely useless to me. Except for the fact that on the corner by the subway station there was a 7-11 and I finally indulged - I drank a Slurpee! In Canada @ Mac's convenience stores [also called the Kitty Store by me since I was a little dumbass] they had/have Frostees, which yes, are the same damn thing. And yet, it's still a bit of a bad cover version so I felt the need to try the real thing. Oh, it was pretty amazing [only could be more amazing if it was Coke Zero instead of Coke].


Yes, I didn't finish it. Initially it was so good and cold and also with lots of syrup because that's the way I pour [even though I haven't poured in well over 15 years]. However, the weather is also very cold and I was without gloves. I ended up drinking most of it on the subway and gulping it so it didn't touch my teeth [I do use Sensodyne, but this was beyond cold]. But then I got home and our house is roughly 150 degrees and all of the icey bits were instantly vapourized. The Slurpee then lost its appeal, obviously. And yes, this is actually a pretty small size. They had two sizes smaller, but the cups were not recyclable. And besides, I think that part of having a Slurpee is having it be ridiculously big so people stare @ you and think you're a bit strange. Right?

2 comments:

Kathy G said...

You're too funny!

Did you know that the term "brainfreeze" was registered by 7-Eleven in 1994? I think I heard that on a Food Network show.

Sydney said...

They had straws that you could purchase for a nominal fee that had little brains on them...so I guess they are still working that trademark.